GENESIS CONCEPT VEHICLES

The Genesis X Gran Equator is the brand's first adventure vehicle, combining elegant luxury with tough overlanding features. The exterior has gently curved edges, geometric details, a smooth front, and auxiliary trail lamps placed below the Genesis badge. A unique Two-Line lighting pattern runs from front to back, with integrated roof rails and a split tailgate that includes built-in leisure seats. The SUV is equipped with 24-inch beadlock wheels, large tires, and high ground clearance, which emphasizes its rugged, off-road-ready appearance. Inside, the cabin seamlessly blends analog and digital styles, featuring four circular displays reminiscent of vintage camera dials, quilted leather surfaces, and four individual sunroofs, all of which create a luxurious and immersive journey.

Reimagining the flagship G90 with a touch of Mediterranean elegance, the Genesis X Gran Coupe enhances the "Athletic Elegance" design. The Genesis Gran X Coupe features a sleek silhouette highlighted by a sophisticated Crest grille, Two‑Line headlights, and wide fenders. The Coupe is painted in olive-green shades inspired by olive trees. Inside the cabin, the vehicle features olive wood accents, cognac and green leather upholstery, and crystal-embedded center consoles.

This version takes inspiration from the G90 and adds even more, as well. Some of the highlights include a long dash-to-axle ratio, parabolic anti-wedge lines, and robust wheel arches that underline its balanced yet energetic stance. Painted in a burgundy hue inspired by Super Tuscan wines, it features a striking beltline that elegantly rises toward the rear, accentuating its sculpted silhouette. The interior adheres to an open-air theater theme, featuring a driver-focused layout, a wraparound instrument

The Neolun, meaning "new moon," represents a forward-looking ultra-luxury electric SUV inspired by Korean minimalist design. Its striking two-tone exterior in Midnight Black and Majestic Blue features seamless Two‑Line lighting that extends from the headlamps to the tail lights. The coach-style, B-pillarless doors open to reveal a spacious interior that embodies Genesis's "Son-nim" hospitality philosophy, with 180-degree swivel seats, real wood flooring, and luxurious materials such as cashmere and matte leather. Onboard, you will find that some of the advanced technologies include a vertically adjustable display, a rotating column shift-by-wire system, ondol-inspired radiant floor heating, and an immersive "concert hall" audio experience.

As part of the Genesis brand's high-performance Magma Program, this collection of concept vehicles features models like the X Gran Berlinetta, X Gran Racer, GV60 Magma, G80, and GV80 Coupe Magma, among others. All are distinguished by a striking magma-inspired color, highlighting driver-focused design, aerodynamic shapes, and performance-oriented features. Each vehicle showcases advanced aerodynamics, large wheel arches, and interior refinements, including Alcantara, carbon fiber, and quilted leather. The Magma Program reflects a goal of Genesis to innovate within the luxury high-performance market.

The Genesis X Snow Speedium concept brings the sporty look of the Speedium Coupe into winter environments. Painted in "Matterhorn White," this crossover is equipped with lugged wheels, winter tires, fog-like searchlights, and a roof rack holding custom skis from Anavon Ski in Switzerland. It is powered by electric motors designed for snowy roads, combining a sleek appearance with rugged winter features.

Created as part of the Vision Gran Turismo project, the Genesis X Gran Berlinetta is a high-performance grand tourer concept painted in Magma orange, reflecting Korea's volcanic heritage. Designed for aerodynamic performance and balanced with a mid-engine layout, it showcases a sleek front fascia, large fenders, an elliptical concave rear, active aero flaps, splitters, canards, and diffusers. The cockpit is minimalist, emphasizing the "Beauty of White Space" theme, with a central digital display, steer-by-wire yoke, carbon fiber accents, and quilted bolsters. It is powered by a hybrid Lambda II V6 engine with an electric supercharger, producing an astounding 1,071 hp and 986 pound-feet of torque.

Completing the X trilogy, following the X and X Speedium Coupe, the X Convertible represents pure Athletic Elegance. Painted in Crane White, which is symbolic of Korean cranes, it features a folding hardtop with transparent moon roofs, a long hood, dash-to-axle proportions, a parabolic anti-wedge belt line, muscular arches, a ducktail rear, quad Two‑Line lights, and a V-shaped crease echoing the Genesis crest. Inside, it accommodates four passengers in an asymmetric, driver-centric cabin finished with Giwa Navy wool textiles, Dancheong Orange stitching, wraparound panels, and a seamless connection to the environment.

The Genesis X Concept, which was initially revealed in 2021, exemplifies sustainable luxury combined with Athletic Elegance. This electric grand-tourer coupe showcases Lençóis Blue paint inspired by Brazilian lagoons, characterized by a low, broad silhouette featuring a crest grille and Two‑Line lighting extending to the tail lamps. Its dynamic form is emphasized by parabolic side lines and prominent fenders. Inside, the design emphasizes "Beauty of White Space," with a floating center console, a crystal sphere shift-by-wire selector, digital side mirrors aligned with the Two‑Line theme, and upcycled leather materials that enhance sustainability.

The Genesis X Speedium Coupe, first unveiled in 2022, directly evolves from the X Concept, a design exploration characterized by a "freestyle" approach. It is finished in "Inje Green," named after a Korean racetrack. The coupe features a full-width Two-Line light bar, a crest-inspired EV face, a parabolic body line, an anti-wedge silhouette, an elliptical rear, and V-shaped brake lights. Inside, the cabin offers an asymmetric driver's cockpit, a wraparound OLED display, a floating console, and dual-tone, sustainable leather. The driver zone contrasts with Monterey Gold accents, complemented by advanced floating speakers for the audio system, along with practical elements that include an X-strapped cargo hold.